BR
Briar Metselaar
Designer and developer — BRare
Sydney, working with businesses across Australia
BRare is one person. I design and build every site myself, which means you deal directly with the person doing the work — no account manager in between, and nothing handed to someone else once the quote is signed.
I work from Sydney and take on jobs anywhere in the country. The two builds above are a burger shop in Glebe and a steel fabricator in the Snowy Mountains — different trades, the same job: make it obvious what the business does, and make it easy to get in touch.
Every site is shaped around the business it belongs to rather than squeezed into whatever a template happens to offer. That is the whole reason for working this way.
How the work gets made
I design and build every site myself, including the technical setup
behind it. I use AI tools as part of that — drafting copy,
writing and reviewing code, working through checks faster than I
could alone. The decisions are mine, and so is responsibility for the
finished site.
Security is part of the build rather than an extra. Every site is
served over HTTPS, enquiry forms are filtered for spam, and I check
how what a visitor sends is collected and stored. Where a site
connects to another service, the access keys stay out of the public
code, and account access is kept to the people who need it. Hosting
and domain accounts are protected with two-factor authentication
where it is supported.
Before launch I open the site in a browser and go through it
— layout at phone and desktop widths, every link, and the
enquiry form sent as a real submission to confirm it lands in your
inbox. Colour contrast is measured rather than judged by eye, and I
check that error messages read properly and that a visitor can tell
whether their enquiry went through. Where a site takes payments it
goes through an established payment provider, and I test the
checkout, the confirmation, and what happens when a payment
fails.
The search groundwork goes in at the same time: a clear page
structure, your services and location written out accurately, a title
and description for every page, images sized properly, and nothing
blocking search engines from reading the site. After launch I check
through Google Search Console that your pages are actually being
picked up. Where you rank is up to the search engines — anyone
promising you a position is guessing, and any ongoing search work is
quoted separately.
Handover is part of the job. You will know who holds the domain and
hosting accounts, how changes are requested, and what is covered
after launch. That is agreed before the work starts, not worked out
afterwards.
These are my own checks, not an independent security audit, and I
would rather say so than let you assume otherwise.
Facts about your business are never invented — where something
has not been confirmed it stays off the page. What you hand over
— logos, photographs, copy, business details — is used
for your project and nothing else. Some of it passes through AI tools
while the site is being built. Nothing is sold or reused, and what the
enquiry form collects is set out in the
privacy policy.
Built to match the vision it started with.
